Boys Will Not Be Boys is a campaign that Blackboard launched in 2017.
We started by adopting the phrase “boys will NOT be boys” as an anti-slogan for
what boys are traditionally taught in their circle of friends and our society. We
seek to demystify the unfair justification of irresponsible attitudes and actions
perpetuated by years of traditional boys’ culture.
The campaign included a photo exhibition and talks around re-assigning accountability to men and
recognizing everyone’s contribution to the mass issue of femicide, gender based violence and abuse.Creating a safe space for candid, real intergenerational conversations with our siblings about all
topics and themes that can be encountered in life.
We continue to create uncensored safe spaces for boys, where long term brotherhoods are formed, boys become men and are groomed to be leaders for the advancement of the African continent.